Copywriter Job at Peyton Resource Group, United States

  • Peyton Resource Group
  • United States

Job Description

AI Content Strategy Specialist

Our client is seeking an AI Content Strategy Specialist to help evolve customer-facing digital content across Generative Engine Optimization (GEO), Search Engine Optimization (SEO), and Answer Engine Optimization (AEO), with an initial focus on Auto and Property claims. The ideal candidate combines strategic content planning with hands-on execution, identifying content gaps, prioritizing opportunities, and developing roadmaps that improve customer experience and prepare content for AI-powered search.

Key Responsibilities:

  • Develop and execute AI content, GEO, SEO, and AEO strategies for customer-facing digital experiences.
  • Assess current content and customer journeys to identify SEO, content, and experience gaps.
  • Develop prioritized roadmaps based on customer needs, business value, and SEO/AI opportunities.
  • Partner with digital storefront, content, UX, product, and technology teams to implement recommendations.
  • Create personalized, empathetic, and easy-to-understand content for members.
  • Analyze results and demonstrate measurable improvements in discoverability, engagement, and customer experience.
  • Develop strategic presentations and recommendations for stakeholders and leadership.

Required Experience:

  • Demonstrated experience building content or AI search strategies, not just tactical content execution.
  • Strong understanding of SEO, GEO, AEO, generative search, or AI-powered content optimization.
  • Experience analyzing customer-facing experiences and identifying content gaps.
  • Ability to prioritize opportunities and explain why certain strategies or initiatives should be implemented first.
  • Strong stakeholder management, strategic thinking, and communication skills.
  • Ability to demonstrate specific strategies personally developed and measurable outcomes achieved.

Position is 100% remote - CST hours are required.

Job Tags

Remote work

Similar Jobs

Vituity

Medical Director - Hospital Medicine - Union Regional Hospital Job at Vituity

Terre Haute, IN - Seeking Hospital Medicine Medical DirectorJoin the Physician Partnership Where You Can Increase Your ImpactVituitys ownership model provides autonomy, local control, and a national system of support, so you can focus your attention where you want it... 

LAS FREIGHT SYSTEMS LLC

CLASS A CDL TRUCK DRIVER - LOCAL AND REGIONAL Job at LAS FREIGHT SYSTEMS LLC

 ...advancement Training & development *** MUST have a VALID Class A CDL (COMMERCIAL) for 3 YEARS OR MORE******ONLY APPLY IF YOU HAVE 3...  ...Systems, LLC is seeking full-time, motivated Class A CDL drivers with a clean driving record. As a local small business, we exclusively... 

Novant Health

Clinical Pharmacist Job at Novant Health

 ...providing expert medication management, collaborating with physicians, and driving clinical excellence.Key Responsibilities:Provide pharmaceutical care in accordance with evidence-based practicesMonitor drug therapies for safety and effectivenessEducate patients and... 

Route Elite

FedEx Ground Delivery Driver Job at Route Elite

 ...understand the role! Join our team and begin your future in FedEx Delivery TODAY! with the local company TNG ENTERPRISES, INC ,...  ...up to 75 lbs. and up to 150 lbs. with hand truck Pass FedEx Ground criminal background check Must hold a valid Class D Chauffeur... 

Staff Financial Group

Chief Financial Officer / VP of Finance Job at Staff Financial Group

 ...Job Description Job Title Chief Financial Officer / VP of Finance Who: An experienced finance executive with homebuilding or residential...  ...ideal candidate will be comfortable operating as a hybrid CFO, Controller, and VP of Finance, balancing high-level...